Terms of Use

1. Acceptance

These Terms of Use ("Terms") govern access to and use of the tripaulx platform ("Platform") provided by TRIPAULX LTDA, Brazilian company registration (CNPJ) 18.666.965/0001-83 ("Tripaulx", "we"). By creating an account, accessing the Platform or using any of the services, you ("User", "Customer") declare that you have read, understood and fully agree to these Terms and to our Privacy Policy.

If you do not agree, do not use the Platform.

2. Description of services

Tripaulx offers a multi-tenant SaaS platform that includes, among others:

• Missus: a customer service inbox integrated with the WhatsApp Business Cloud API, allowing the sending and receiving of messages, media, Meta-approved templates and automated flows configured by the Customer.
• Catalog, scheduling and CRM integrated with Missus.
• AI agents for customer service assistance, audio transcription, reply suggestions and flow automation.
• Institutional websites, landing pages and stores built, hosted, maintained and continuously optimized by AI agents and by the Tripaulx team, on the Platform's proprietary source code, on Tripaulx subdomains or on the Customer's own domain. Tripaulx is not a website builder: the Customer provides and approves the content, and Tripaulx operates the technology.
• Payment gateway integrations for invoicing and billing.

3. Meta integration (Facebook, WhatsApp)

The Missus module uses the WhatsApp Business Cloud API from Meta Platforms, Inc. to send and receive messages on behalf of the Customer. By connecting a WhatsApp Business account to the Platform:

• The Customer authorizes Tripaulx to act as a Tech Provider for its WhatsApp Business Account (WABA), with the whatsapp_business_messaging and whatsapp_business_management permissions.
• Tripaulx stores Meta access tokens encrypted at rest (Fernet/AES-128) and uses them exclusively for operations requested by the Customer or its operators in the dashboard.
• The Customer is legally responsible for the messages sent through its WABA. Tripaulx does not send messages on behalf of the Customer without explicit action by the Customer or by operators it has authorized.
• The Customer agrees to respect the 24-hour window for free-form messages and to use only Meta-approved templates outside that window.
• The Customer agrees to comply with the WhatsApp Business Policy and the Meta Platform Terms for Developers.

4. Account and security

The User is responsible for:

• Keeping their credentials (password, API tokens) confidential.
• All activity carried out with their account.
• Immediately reporting any unauthorized use to [email protected].
• Keeping registration information up to date (including tax data relevant for invoicing).

5. Prohibited use

It is forbidden to use the Platform for:

• Sending unsolicited bulk messages (spam), including via WhatsApp.
• Collecting or spreading content that is illegal, defamatory, offensive, fraudulent or that violates third-party rights.
• Attempting unauthorized access to systems, accounts or data of other Users/tenants.
• Reverse engineering, decompiling or attempting to extract the Platform's source code.
• Copying, scraping, mirroring or reproducing outside the Platform the code, layout, design or components of the Customer's website, directly or through third parties.
• Using the Platform to compete commercially with Tripaulx or reselling the services as your own without written authorization.
• Violating the WhatsApp Business Policy, the Meta Platform Terms or any rule applicable to the activity.

Tripaulx may suspend or terminate the User's account in case of non-compliance, without prejudice to any applicable legal action.

6. Plans, pricing and payment

The Platform plans and their prices are described at /plans/. Payment is monthly and recurring, and can be made by credit card, Pix or boleto (Brazilian bank slip). Payments overdue for more than 10 days may result in temporary suspension of access until settled.

Refunds follow our Refund and Cancellation Policy.

7. Intellectual property

7.1 Platform and source code. The following are the exclusive property of TRIPAULX LTDA, protected by Brazilian (Laws 9,609/1998 and 9,610/1998) and international intellectual property laws: the Platform's source code, architecture, structure, layout, design, components, templates, prompts, AI agents, integrations, infrastructure, technical documentation, trademarks and logos. This includes the source code that generates and serves the Customers' websites, landing pages and stores, even when customized for a specific Customer. The subscription does not transfer to the Customer any ownership of that code: the Customer receives only a non-exclusive, non-transferable license of use, limited to the term of the subscription.

7.2 Continuous optimization by agents. The Customer acknowledges and authorizes AI agents and the Tripaulx team to continuously change the code, structure, performance, SEO, accessibility and security of the websites, without prior notice for each change. These optimizations do not replace content approved by the Customer without its authorization. All code, improvements, components and technical know-how resulting from these optimizations belong to Tripaulx, even when developed from a Customer's website.

7.3 Customer content. The following belong to the Customer: the texts, images, videos, logos, trademarks, own domain name, catalog, prices and other information it provides; the texts and images visible on the website that were generated by AI for the Customer, from publication onward; and the data it enters into the Platform (messages, contacts, leads, media, settings). The Customer grants Tripaulx a non-exclusive, royalty-free, worldwide license to host, store, reproduce, adapt, translate and display that content, limited to providing the contracted services. The license ends with the contract, except for backups during the technical retention period and legal obligations. The Customer represents that it holds the necessary rights over all content it provides.

7.4 Source code provided by the Customer. Any source code the Customer delivers to Tripaulx to be reused (for example, from a previous website, a vendor or its own integration) remains the property of the Customer. That code is used only as a reference: Tripaulx always rewrites it to the Platform's technical standard and never uses, publishes or runs it as received. The rewritten code becomes part of the Platform and is governed by section 7.1. The Customer authorizes Tripaulx to analyze the code received for this purpose and represents that it holds the necessary rights to deliver it.

7.5 AI-generated content. AI-generated content may not be unique, since similar content may be generated for third parties, and may not be protected by copyright in every jurisdiction. The Customer is responsible for reviewing and approving content before publication, especially in regulated activities (health, finance, legal and others).

7.6 Platform learning. Tripaulx may use website performance metrics and results, in aggregated and anonymized form, to improve the Platform and its agents. One Customer's content is never published on another Customer's website, and personal data is not used for this purpose beyond what is provided in the Privacy Policy.

7.7 Portfolio. Tripaulx may mention the Customer's name and brand and showcase its website as a use case in commercial materials. The Customer may opt out at any time by writing to [email protected].

8. Limitation of liability

The Platform is provided "as is". Tripaulx strives to maintain high availability (SLA available by contract), but does not guarantee uninterrupted operation, especially regarding third-party services (Meta, payment gateways, AI providers).

Under no circumstances will Tripaulx be liable for indirect damages, lost profits or losses resulting from force majeure, actions of third parties (including Meta) or misuse of the Platform by the Customer.

9. Termination

The Customer may cancel its subscription at any time through the dashboard or by contacting [email protected]. Within 30 days after termination, the associated personal data may be deleted in accordance with our Data Deletion Policy.

Portability. Within 30 days after termination, the Customer may request an export of its content and data (texts, images, catalog, leads and contacts) in an open format (ZIP, CSV or JSON). The Platform's source code, layout, design, components and templates are not part of the export, under section 7.1. The Customer's own domain remains the Customer's, and Tripaulx releases the DNS pointing.

Mandatory tax records are kept for 5 years as required by Brazilian law.

10. Changes to these Terms

Tripaulx may update these Terms at any time. Material changes will be announced at least 15 days in advance by email to the registered address. Continued use after the notice constitutes acceptance of the new conditions.

11. Jurisdiction and governing law

These Terms are governed by Brazilian law. The courts of the District of São Paulo/SP, Brazil, are elected as competent to settle any disputes arising from this instrument, with express waiver of any other, however privileged it may be.

12. Contact

Questions, suggestions or requests related to these Terms should be sent to [email protected] or [email protected].

Data Protection Officer (DPO): [email protected].