tripaulx ✦ Intentions
Lead management and sales attribution
Know where your leads come from. And which ones become sales ✦
Connect the contacts from your tripaulx website forms and the WhatsApp widget to your sales operation. Understand what each person is looking for, follow the identified source and see the result in sales by product and location.
More context to serve. More clarity to invest. Fewer forgotten opportunities.
Your marketing brought the contact. What happened next?
The person found your company, visited a page and asked to be served.
But where did they come from? Which service sparked the interest? Was it a quote request or a support request? Did the team follow up? Was there a sale?
Intentions connects this information so you can follow the path between the arrival of the contact and the recorded result.
Before investing to bring more people in, understand what happens to those who already arrived.
What is Intentions by tripaulx?
Intentions is the tripaulx application for capture, lead management and sales attribution. It gathers contacts sent through tripaulx website forms and the WhatsApp widget, identifies information such as source, intent, product and location, and connects that context to the commercial follow-up.
So your team does not receive just a name and a phone number. It receives information to understand the demand, continue the service and follow the result.
Organic search, ads, social networks, direct access or AI assistant.
Booking, offer, question, support, cancellation, complaint or job application.
The product or service of interest, when the entry informs it.
The unit that will serve the contact, identified from the page or the choice of the person.
Much more than a WhatsApp button.
Any form on your tripaulx website can be an entry.
Quote request, contact request, interest in a service, booking or campaign form: Intentions gathers these entries so they can be followed in the same environment.
The available context travels with the contact, including the entry page, the form used, the interest informed and the identified source.
WhatsApp also starts with context.
In the widget, the person enters their details, records the consents presented and goes to the WhatsApp of the identified location, with a contextualized message.
Your team can check what motivated that contact, instead of starting every conversation from scratch.
WhatsApp is one of the entry doors. It is not the limit of the tool.
Where do your leads come from? Leave "I think it was through Google" behind.
One person may arrive through an ad. Another finds your company in organic search. Another opens a link coming from an AI assistant.
Intentions organizes the identified sources, such as Google Organic, Google Ads, Meta Ads, social networks, Bing, direct access and assistants such as ChatGPT and Perplexity.
When available, campaign information and ad identifiers also stay associated with the contact.
You start investigating questions that matter to the business: which sources bring opportunities, which interests appear most often and how these contacts move forward in sales.
Less dependence on asking "how did you hear about us?". More recorded context to analyze.
Identification depends on the signals available in each visit and on the person's consent choices.
Illustration of the tripaulx ✦ platform with fictitious data.
Not every contact wants to buy. Your service needs to notice the difference.
One person wants to book. Another needs support. A third is looking for a job opportunity.
Treating all of them as a new sales opportunity confuses the service and the reading of results.
Intentions classifies the demands from the information in each entry, with categories that can follow the language of your company: booking, offer, question, support, cancellation, complaint or job application.
When this information is available, the contact is also associated with the product or service of interest and with the corresponding location.
The intent organizes the next step. Not just one more line in the report.
Sales queue
Booking · Offer · Question
Go to the CRM with product and location.
Own treatment
Support · Cancellation · Complaint · Careers
Do not count as a sales opportunity.
Your team needs priorities, not a queue without context.
Some contacts show more activity. Others come back after the first service. There are people who make a new attempt to get in touch and need attention.
Intentions shows visual signals to help the team identify these situations.
Interest in the spotlight.
Behaviors such as recurrence and browsing can signal greater involvement.
AI source.
An indicator highlights contacts whose source was identified as an AI assistant.
Back to the website.
The person browsed again after a previous entry.
New contact attempt.
Repeated entries at different moments help notice who is trying to talk to the company again.
Illustration of the tripaulx ✦ platform with fictitious data.
You spot the signal on the dashboard and check the details when you need to.
They are clues to prioritize the service. Not a promise that the person is ready to buy.
The same person came back five times? You need the story, not five new leads.
When the contact is recognized by the same phone or e-mail, Intentions gathers the entries in that person's history.
Your team can check when they came back, which interests appeared and which sources were identified in each entry.
On the unique people panel, they count once.
This helps separate two different things: winning a new contact and receiving a new expression of interest from someone who was already in your base.
More clarity about who arrived. More continuity for those who came back.
From the form to the recorded sale, without losing the context.
Commercial contacts go to the CRM and can be followed through the funnel stages: first contact, conversation started, qualification, booking, conversion or loss.
The dashboard highlights pending items, contacts with no progress and what was resolved during the day, helping the team keep the follow-up moving.
When the sale is recorded, Intentions relates the result to the information available about the customer.
You stop looking only at how many forms were submitted and start following what happened next.
Capturing is the beginning. Following up is what lets you understand the result.
I want to connect my leads to sales ✦See sales by product and location. Not just the volume of contacts.
Which service appears most often in sales? Which location records the most revenue? How are the results distributed between ads and the other sources grouped on the dashboard?
Intentions shows recorded sales, average ticket and results by product and location. In the revenue reports, the comparison appears between Ads and the "Organic + AI" group, according to the attribution rules of the system.
What was sold in this period?
Use the sale date to follow the deals recorded in the chosen interval.
What happened to the contacts that arrived in this period?
Use the entry date to analyze the result of the leads captured in that interval.
They are different perspectives for different decisions: following the movement of sales or evaluating the use of the contacts received.
The source stops being just a label. It becomes part of the commercial analysis.
Several locations. A clear view of who is following up.
Receiving more leads does not, by itself, mean making better use of the opportunities.
The location ranking lets you compare bookings, conversions and losses, with visual indicators in relation to the average of the period.
You also identify contacts that have been stalled for three days or more and locations that need closer follow-up.
Instead of demanding the same from everyone, the manager gains information to investigate where the service is moving forward and where it is stuck.
It is not just knowing who received the contact. It is following who took the conversation forward.
Your presence on Google and in the AIs needs to connect to the business.
Being found matters. Understanding what happens after the visit matters too.
Intentions helps you follow the contacts attributed to organic search and to AI assistants, relating those entries to the commercial history and to recorded sales.
This follow-up complements your SEO, GEO and LLMO strategy: you observe the identified contacts and the development of the opportunities, not only the presence of the brand in the channels.
Intentions does not access private conversations with AI assistants, nor does it assume that a recommendation became a sale. It works with the signals available when the person reaches the website and with the records of your operation.
Digital presence on one side. Commercial result on the other. Context to connect the two.
Data protected. Consents recorded.
Understanding a contact's journey requires responsibility with that person's information.
Intentions records the consents presented at capture, such as authorization for contact, interaction with AI and privacy, with the date and the version of the text shown.
Phone, e-mail, messages and journey information are stored encrypted. Tracking respects the refusal of cookies, and browsing details are available for consultation in the context of the lead.
Your team follows the operation with organized information, without turning personal data into details unnecessarily exposed on the dashboard.
Sensitive matters do not need to enter the sales queue.
Support requests and complaints can follow their own treatments. "Talk to the owner" lets you follow private demands and their deadlines without mixing them with commercial opportunities.
For situations that require a whistleblowing channel, there is a separate flow, with access restricted to the designated people, without CRM, AI or browsing tracking.
Consents (LGPD)
Stored encrypted
- Phone and e-mail
- Message sent by the person
- Browsing journey
Separate flows
For companies that need to understand the contacts they receive better.
Clinics, practices and health and wellness businesses.
Relate evaluation requests, appointments and interest in services to the identified sources and to the commercial follow-up.
Firms and service companies.
Organize contact and quote requests, differentiate demands and follow the evolution of the opportunities.
Networks, franchises and operations with several locations.
Route contacts according to the identified location and compare the commercial use between the operations.
Marketing and sales teams.
Work with a shared context about the arrival of the lead, the interest shown and the recorded result.
From a local operation to a network with several locations, the question stays the same:
What are we doing with the people who have already shown interest?
Part of tripaulx. Connected to the rest of the operation.
Living Content works your digital presence.
Intentions organizes the contacts that arrive and connects their sources to the commercial follow-up.
The Sales Orchestra brings together CRM and agents to serve, qualify and continue the conversations.
Everything is part of the tripaulx AI Operating System, bringing digital presence, service and management closer together.
Your marketing and your sales team do not need to tell different stories about the same customer.
Frequently asked questions about Intentions
Does Intentions only capture WhatsApp contacts?
How does Intentions identify the source of a lead?
Is it possible to identify leads coming from ChatGPT and other AIs?
Does Intentions replace the CRM?
Can I use it on a website that was not built on tripaulx?
Does a submitted form or a WhatsApp click already count as a sale?
What does Organic + AI mean in the sales report?
How do I get Intentions?
Before chasing more leads, see the ones that already arrived more clearly.
Understand where the identified contacts come from, what they are looking for, how your team follows up and which results are recorded.
With Intentions, your company gains context to serve and clarity to decide.
