Clicks are not sales
We send Google Ads the moments that matter to the business: an appointment booked and a sale closed, recorded in the CRM by the client's own team.
Managed Services by tripaulx ✦ · ads ✦ starter
Google Ads run by people and AI agents, measured by what actually sells ✦
We plan, build and optimize Google Ads for our clients. Every lead is followed in the CRM until it books an appointment or closes a sale, and that result goes back to Google Ads, so the bidding learns to bring customers, not clicks.
Our clients follow their investment in dashboards that show where the money goes and what comes back.
Google Ads
Leads by location
Dashboards
AI agents ✦Why we work this way
Most ad accounts optimize for the wrong thing
A form click is not a customer. When Google Ads only hears about clicks, it learns to bring more clicks. We fix what the account learns from, how it is organized and who can see the results.
Scattered accounts learn slowly
Multi-location businesses often run one account per branch. We organize one structure where each location keeps its own budget and every campaign learns from the whole network.
Owners cannot see the return
Our clients follow spend, leads, appointments and cost per result by location and by product, in plain language, without logging in to Google Ads.
Who works on your account
People who know your business + AI agents ✦
The service is intentionally hybrid: people own the strategy and every decision, while agents do the reading and the heavy analysis, inside clear limits.
Ads strategist
Sets goals and budgets with the owner, designs the account and approves every change before it goes live.
Marketing analyst ✦
Reads Google Ads, Analytics and Search Console every day and explains in plain language what moved and why.
Ads optimizer ✦
Reviews real search terms, wasted spend and budget limits, and proposes negatives and budget moves for the strategist.
Your sales team
Books appointments and marks sales in the CRM. Those outcomes are exactly what teaches Google Ads to find more customers.
How it works
From the click to the sale, and back to Google Ads
The lead keeps the click identifier from the ad all the way into the CRM. When the client's team books the appointment or closes the sale, that result returns to Google Ads as an offline conversion.
1
The click is identified
Auto-tagging adds the click identifier to the landing page URL. Our site keeps it on the server when the visitor becomes a lead.
2
The lead reaches the right location
Each location has its own page and WhatsApp number, so the conversation starts with the right team.
3
People record the outcome
The client's team moves the lead in the CRM. Only a person marks a sale as won.
4
Google Ads learns from it
Appointments and sales are uploaded as offline conversions every day, inside Google's 90-day window.
Account structure
Money stays with each location. Learning is shared by all.
For a business with many locations and a few core products, we build one account where every campaign is one location and one product.
- A shared budget per locationEach location gets the daily budget the owner approved. One location's money never pays for another's ads.
- A portfolio bid strategy per productAll campaigns for the same product learn together, so a smaller location benefits from what a busier one already taught the account.
- Conversion goals that mean businessAppointment booked and sale won lead the bidding. Form and call clicks stay as secondary signals for analysis.
- Built paused, reviewed, then launchedNew campaigns are created paused and switched on location by location after a person reviews them.
Operating rhythm
A cycle where AI proposes and people decide
AI agents do the heavy reading: search terms, wasted spend, budget limits, trends by location. Our team turns that into decisions, and nothing changes in the account without a person approving it.
- 1Goals and budget with the ownerWhich products, which locations, how much per day and what counts as a result.
- 2Research and build ✦AI agents study what already converted: keywords, search terms, ads and negatives. They draft the campaigns from that history.
- 3Validation and human reviewEvery change is first validated by the Google Ads API without being applied. A person reviews the result and approves it.
- 4Launch by locationCampaigns go live one location at a time, and the old equivalent is paused the same day so they never compete.
- 5Daily data syncPerformance data is refreshed every morning, and appointments and sales from the CRM go back to Google Ads.
- 6Weekly review and rebalanceOnce a week, budgets move in small steps toward the locations that deliver appointments at a lower cost. No pausing, no restarting the learning.
Transparency
Dashboards that show where the money goes and what comes back
Each client follows its own numbers in the tripaulx ✦ platform, in plain language and by location. The dashboards are for reading: changes to campaigns are made by our team.
Google Ads
Investment and results
Spend, conversions, cost per result and clicks, day by day, with every campaign side by side and an alert when a limited budget leaves demand on the table.
Leads and intentions
Where every lead comes from, by location
Paid, organic, direct and AI assistants, split per location, with what the person wanted: book an appointment, ask a question or talk to support.
Organic search
What people search before they buy
Clicks, impressions and position on Google, with brand searches separated from product searches, so paid and organic are read together.
Website traffic
Who visits, from where, and what they do
Visits through the day, the pages people read, the channels they came from, including AI assistants, and the cities behind the demand.
Illustrations of the tripaulx ✦ platform. Each client only sees the data of its own business.
Human intelligence + artificial intelligence
When people and AI decide together, everyone grows
AI reads more data than any team could. People know the business, the season and the customer. Putting both on the same decision is what turns ad spend into growth.
The client
Efficiency and transparency
Budget goes to the locations and products that bring appointments and sales, and the owner sees every step of it.
tripaulx ✦
Long-term partnerships
We are measured by the client's results. When the client grows, the partnership grows with it.
Better signals, better ads
Accurate conversion data helps Smart Bidding show useful ads to people who are really looking for the service.
Under the hood
How we use the Google Ads API
The Google Ads API is what lets a small team manage many accounts with care. It is used server-side by the tripaulx ✦ platform, on accounts our clients authorized us to manage.
| What we do | How | Who |
|---|---|---|
| Build campaigns | Shared budgets, portfolio bid strategies, Search campaigns, ad groups, keywords, negative keyword lists, responsive search ads and assets, created paused through GoogleAdsService.Mutate. |
tripaulx team |
| Manage campaigns | Status, budgets, bidding, targeting, ads, final URLs and conversion goals of existing campaigns. | tripaulx team |
| Send offline conversions | Appointments booked and sales won in the CRM, matched by click identifier, through ConversionUploadService.UploadClickConversions. |
Platform, daily |
| Report | Campaign, keyword, search term and conversion metrics read with GoogleAdsService.SearchStream for the dashboards and our reviews. |
Platform, daily |
| Show results to clients | Read-only dashboards inside the tripaulx ✦ platform. Each client sees only its own account. | Client, read-only |
Validated before appliedEvery set of changes first runs with
validateOnly. Real writes require an explicit server setting and a person's approval.Paused by defaultNew campaigns are born paused, are checked by a verification script and go live one location at a time.
Safe by designOAuth tokens encrypted at rest and used only on the server. Retries with exponential backoff. Every created resource is logged.
The plan
Managed by our team, followed by you
The platform gives the structure. Our team enters the operation to plan, build, optimize and report, every week.
ads ✦ starter
US$ 319/month
+ US$ 99 setup
For businesses that want to generate more opportunities with Instagram and Google ads, through well-structured campaigns and a results-driven approach.
Subscribe Now ✦- Campaign structureAccount, budgets, bid strategies, campaigns, keywords, negatives and ads, built from what already works for your business.
- Conversions that mean businessLeads, appointments and sales connected from your site and CRM back to Google Ads.
- Weekly optimizationSearch terms, wasted spend and budget moves reviewed by people with AI agents ✦.
- Dashboards in the platformGoogle Ads, leads by location, organic search and website traffic, always up to date.
- Instagram ads tooThe same method applied to your Meta campaigns.
Monthly subscription plus a one-time setup fee. Media budget is paid by the client directly to Google and Meta.
Frequently asked questions
Our team. AI agents analyze the account and propose changes, a person reviews them, and every change is validated by the Google Ads API before it is applied. New campaigns are created paused and launched one location at a time.
Read-only dashboards for your own business: Google Ads investment and results, leads by location and source, organic search and website traffic. You follow everything without logging in to Google Ads.
The click identifier from the ad travels with the lead into the CRM. When your team books an appointment or marks a sale as won, that result is uploaded to Google Ads as an offline conversion, so Smart Bidding learns which searches bring customers.
No. Pausing and restarting sends a campaign back to the learning period. Once a week we move budget in small steps between locations, within limits agreed with the owner.
The media budget is paid by you directly to Google. The plan covers our management, the platform and the dashboards, plus a one-time setup fee.
