Customer story · Trilhabela
An island destination, discovered through search and AI.
With tripaulx, Trilhabela connects a multilingual website, organic discovery and the first traveler inquiry. Its recent search results show growing visibility, alongside visits from AI assistants and audiences across the world.
Explore the story
- +284%
- Google Search clicks
- +360%
- Google Search impressions
- 5
- AI assistants identified as traffic sources
- 3
- Website languages: Portuguese, English and Spanish
Sources: Google Search Console Insights, last three months, captured November 6, 2026; changes as displayed by Google for that selected period. AI traffic sources: tripaulx Analytics, year to date in the supplied capture. Languages: Trilhabela’s public website. These are separate views, not one combined measurement.
Trilhabela brings local knowledge of Ilhabela to travelers looking for trails, beaches and outdoor experiences. With tripaulx, that knowledge takes shape in a digital presence that helps people find the business, understand an experience and start a conversation.
Search visibility that keeps building.
In the supplied three-month Search Console Insights view, clicks increased by 284% and impressions by 360%. The movement shows the business being seen more often in Google Search and receiving more clicks in that reporting window.
The visibility extends across the public site and experience pages. Search Console lets the team follow queries, pages and average positions, connecting discovery to the content travelers find. The published percentages describe the selected three-month reporting window.
AI is already part of how travelers arrive.
The Analytics capture identifies visits referred by ChatGPT, Copilot, Gemini, Claude and Perplexity. ChatGPT leads the AI sources shown. The business is reaching people who start their discovery through an assistant and then continue on its website.
A separate Google Search Console capture also records impressions in its generative AI features report over a three-month window. This is evidence of visibility in that report, distinct from visits referred by external AI assistants.
The operational account for this case describes a rapid expansion of search and AI presence. The supplied reports bring that evolution into view, with search visibility, visits referred by assistants and impressions in Google’s generative AI features.
“We already see people reaching the website through assistants such as ChatGPT, in addition to Google Search. For us, it is a new way to present Trilhabela and connect travelers to the experiences we offer in Ilhabela.”
A local destination with an international audience.
The website offers Portuguese, English and Spanish, allowing more travelers to explore the experiences in a language they understand. Analytics records audiences in the Americas, Europe and Asia, including the United States, Argentina, Germany, Ireland, Sweden and Singapore.
“Our knowledge of Ilhabela now reaches people in different parts of the world. With the website in Portuguese, English and Spanish, we can present our experiences to people planning their trip, even before they arrive on the island.”
International discovery and a multilingual experience work together: visitors can move from finding Ilhabela to reading about an activity and contacting the local team. The geographic traffic recorded in Analytics shows how far that digital presence reaches.
“Seeing Trilhabela gain visibility in search and following where contacts come from gives us a clearer view of our digital presence. We can connect what travelers find on the website to the conversation with our team.”
From discovery to a conversation with context.
Intentions brings inquiries, their recorded origins and on-site journeys into the same environment. The supplied capture includes contacts attributed to organic Google search and ChatGPT, connecting discovery to an opportunity for the team to respond.
Contact permission and permission to use AI are separate choices. The recorded journey follows the available consent and data. An inquiry is an opportunity for a conversation, and does not by itself establish a completed booking.
Local expertise, ready to be discovered in more languages and more ways.Trilhabela with tripaulx
