Lead signals: who is closest to buying

Not every lead has the same level of interest. Lead signals help you decide where to start.

How it works

Before filling in the form, the person browsed your website. The signal looks at clues from that path, such as how many pages they viewed, how long they stayed, whether they had visited before and whether they came back later. Based on that, the lead can show up as hot or on fire.

The signal is calculated with rules about browsing, not by an AI assessment. It indicates interest; it does not guarantee a purchase.

How to use it

• Answer the leads on fire first.
• Use the signal to prioritize, not to ignore the rest: every lead deserves an answer.
• Notice which pages appear in the path of the hottest leads. Those are the ones that convince the most.

Example

Auto Prime gets ten quote requests in one morning. Two are on fire: those people visited the full service page several times that week. The team calls them first and closes both services before lunch.

tripaulx AI agents

Lead signals are calculated with rules; tripaulx AI agents come in later, in the conversation. While the team prioritizes the leads on fire, the agents reply to the others on WhatsApp, so nobody is left without an answer.